Decode Culture

In a world where culture is being created, consumed and changed at every second, we stay connected and plugged into what’s going on now, near and next. It’s an all-consuming, always-on process that employs all five senses to uncover emerging trends, forecast the future and uncover insights that inspire relevant, resonant innovations.

  • Culture Hackathons

    Workshops designed to help you connect with and leverage fast-moving-yet-meaningful moments in the mainstream

  • Trend Libraries

    Customized, ready-to-tap trend libraries that articulate your team’s unique and insightful take on culture

  • Trend Tracking

    Ongoing spotting, analysis and applications of the cultural signals and sparks shaping your category, consumer and the world at large

  • Social Archaeology

    Deep dives into digital behaviors that uncover key consumer, category and cultural insights via innovative methods like Meme, Semiotics and Hashtag Analysis

  • Cultural Immersions

    Guided excursions to innovative places and spaces, along with expert talks along the way, that fully immerse your team in emerging cultural movements and moments

  • Tastemaker Talks

    Discussions with our expansive network of leading professional, academic and influencer voices to add contextual nuance, objectivity and a future-focused vision to our insights